Increases consumer confidence in products, reduces manufacturers’ risk
This solution use case is provided by Qliktag on the MindSphere platform. It is designed to increase consumer transparency and availability of product or item information and improve consumer trust. For manufacturers, it increases visibility into product movement, traceability, ability to combat counterfeiting while also addressing quality control, product safety, margins, and liability risk.
As Fast Moving Consumer Goods (FMCG) products and pharmaceuticals are manufactured, the Qliktag Platform application assigns unique identifiers and digital links at a batch, SKU, or serialized item level. By integrating with factory floor systems, products maintain information about themselves and the context in which they exist, updating as they move from the factory, through the supply chain, to the consumer, and beyond.
The Qliktag Platform is a unique application that helps manufacturers comply with changing regulations for consumer transparency and labelling, delivering product content to consumers digitally in multiple languages. It enables product tracking and traceability to regulate product safety and to battle counterfeiting and illicit trade.
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